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Exchange for Synergy

Isolated shipping operations may lead to brand failures. It deprives competitive advantage in a globalized economy. On the contrary, resource integration through container exchange provides synergy and serenity.

Container inventory imbalance (CII) is a global problem rather than a problem of individual shipping lines(SL).

The demand deriving from international trading is volatile and unpredictable to the extent that a container inventory of a SL cannot cater such demand in isolation.

Despite shipping space (container slots or cells) are being exchanged among shipping lines container exchange has not yet gained existence.

Shipping lines have overlooked the potential synergy affect through container data transparency (CDT).

Shortage of containers results customers to substitute brands.

Shortage of containers may lead to countries losing their comparative advantage for manufacturing.

CDT is the key to reduce ECR costs and it will consistently improve the efficiency and effectiveness with increased members in an integrated virtual container pool (IVC).